Friday, March 20, 2020

Early Modern English (1500-1800)

Early Modern English (1500-1800) The next wave of innovation in English came with the Renaissance. The revival of classical scholarship brought many classical Latin and Greek words into the Language. These borrowings were deliberate and many bemoaned the adoption of these "inkhorn" terms, but many survive to this day. Shakespeare's character Holofernes in Loves Labor Lost is a satire of an overenthusiastic schoolmaster who is too fond of Latinisms.Many students having difficulty understanding Shakespeare would be surprised to learn that he wrote in Modern English. But, as can be seen in the earlier example of the Lord's Prayer, Elizabethan English has much more in common with our language today than it does with the language of Chaucer. Many familiar words and phrases were coined or first recorded by Shakespeare, some 2,000 words and countless catch phrases are his. Newcomers to Shakespeare are often shocked at the number of cliches contained in his plays, until they realize that he coined them and they became clich es afterwards.Geoffrey Chaucer re: .png below: :chaucer image fr..."One fell swoop," "vanish into thin air," and "flesh and blood" are all Shakespeare's. Words he bequeathed to the language include "critical," "leapfrog," "majestic," "dwindle," and "pedant."Two other major factors influenced the language and served to separate Middle and Modern English. The first was the Great Vowel Shift. This was a change in pronunciation that began around 1400. While Modern English speakers can read Chaucer with some difficulty, Chaucer's pronunciation would have been completely unintelligible to the modern ear. Shakespeare, on the other hand, would be accented, but understandable. Vowel sounds began to be made further to the front of the mouth and the letter "e" at the end of words became silent. Chaucer's Lyf (pronounced "leef") became the modern life. In Middle English name was pronounced "nam-a," five was pronounced "feef," and down was...

Tuesday, March 3, 2020

Take Advantage of List Topics to Write About US History

Take Advantage of List Topics to Write About US History Take Advantage of List Topics to Write About US History There are many moments that serve as turning points in history. They shape political decisions, create positive or negative national moods and work as catalysts for other changes on regional or international levels. In the US history, there were loads of such moments: Cold War, the assassination of JFK, 9/11, etc.   They are still remembered and discussed because they left a trace that will never fade away. If you are tasked with a history essay, it’s great to write about the events like that. But the thing is that there are already so many papers that research these questions that you will hardly be able to offer some new perspectives or ideas. But that doesn’t mean that you have nothing to explore. There is also contemporary American history that contains as many turning points as other periods. They are truly important for changing the national mentality and forming new beliefs. That’s why we’ve arranged a 20 sample list topics to write about when you get a history assignment. You will surely be interested in some of them because many of the mentioned below events have happened and are happening in your plain view. 2003 Iraq Invasion: the Criticism of the Lack of Rationale behind the Final Decision The Launch of Facebook in 2004 The 1st Afro-American President in the US – Barack Obama How Osama Bin Laden Was Tracked and Killed in 2011 Federal Law on Same-Sex Marriages The Death of Pop Icon – Michael Jackson 2007 Shooting by a Korean Student That Started the Discussion on Gun Control Laws The Consequences of Hurricane Katherine First Women in Submarines: 2010 Ban Lift The US Attack on Libya: The Operation Called â€Å"Odyssey Dawn† Arizona and Its Restrictive Laws Against Illegal Immigration Passed in 2010 The 2013 Shooting at the Sandy Hook Elementary School The Death of Freddie Gray and Baltimore Protests That Followed It Obama Visit Cube and First Steps to Improving American-Cuban Relationships ISIS Attacks within the US throughout the Period from 2010 till 2017 Boston Marathon Terrorist Attack in 2013 Milwaukee Riots and Events Prior to Them Starting from Dontre Hamilton’s Death in 2014 The Immigration Policy of Donald Trump How an American Mortgage Market Crisis in 2007 Developed into a Global Financial Decline in 2008 The 1st President without Prior Government or Military Service – Donald Trump As you can see, the US history starting from 2000 is quite rich in events of different nature. But despite their diversity, they all greatly influenced the American society. Writing a History essay or research paper on one of them is significant because you are a direct witness of the most of them. So, you can rely not only on the articles or research works of others but also on your own independent opinion. Choose one of the topics and create a historically significant academic paper.

Sunday, February 16, 2020

The effect of liquidity risk on carry trade returns Thesis

The effect of liquidity risk on carry trade returns - Thesis Example isk caused by huge volatility in financial market can lead investors or speculators into operating with extremely high margins that could eventually compel traders to scale down or totally halt their positions to avoid currency crash; (iv) finally, liquidity risk can lead to a drastic reduction in investor’s expectation for gains, which invariably helps to correct the violation of Uncovered Interest Rate Parity (UIP) normally referred to as â€Å"forward premium puzzle† (Brunnermeier and Pedersen, 2009). In this paper, qualitative research methodology is employed by scrutinizing related literature. Any observable limitations in this study stem from the body of literature consulted in the course of preparing this research, and attempts are made to restrict the subject-matter only to liquidity risk and its effects on carry trade returns. The financial crisis that has recently hit the global economy has highlighted an important concept that has long been ignored by economists, policymakers and other stakeholders in the industry: the importance of liquidity in the health of financial systems. According to Ben Bernanke, chairman of the Federal Reserve System, the â€Å"weak liquidity risk controls were a common source of the problems many firms have faced" (Bernanke, 2008). But it was only after the financial meltdown in 2007-2008 that it was acknowledged and sufficiently recognized by the industry. The financial speculators have long operated with such greed that eventually resulted to the vulnerability of the financial and banking industry with the gigantic risks that have been accumulated, which is unprecedented in modern history (Froot, 2001). The practices of unwinding of investors’ positions, higher liquidity risk, higher margins and the consequent low returns have eventually created the volatility in the financial market. An investigation on the liquidity issue and its effect on all financial markets are quite comprehensive and so, for this paper, I would be

Sunday, February 2, 2020

Ripe Figs Research Paper Example | Topics and Well Written Essays - 500 words

Ripe Figs - Research Paper Example Although she had to wait only for a few months, she would go into the garden to see how ripe the figs were, to know how much time was left for her to go down the Bayou-Lafourche. The narrator called her â€Å"as restless as a humming-bird†, dancing out to the fig trees to know the condition of the figs. When she would see them ripening, this would â€Å"made her sing and dance the whole long day†. This showed that Babette felt as if she would speed up the natural process of ripening of the figs, by checking out everyday how they were. And every day, she would come back â€Å"disconsolate†, which means that she would feel frustrated enough when she would see that the figs were ripening very slowly. When Maman Nainaine told her that the fips were ripening fast, she said, â€Å"I think they have ripened very late† (400). Her impatience had made her feel that she had waited very long for the figs to get ripened. So, we see that Babette had the weak point of im patience, which made her feel as if time was moving slowly for her. In contrast, Maman Nainaine had a very patient personality. She was practical enough to know that figs take ample time to get ripened. She had told her god-child to wait to go to her cousins, till the figs get ripened. She was in no hurry, which depicted her calm personality. She wanted to make things go according to her wishes. She patiently waited for the ripening of the figs, when Babette would go down to the fig trees every day. In contrast to Babette’s personality, the narrator has called her â€Å"as patient as the statue of la Madone†. This comparison gave a saintly touch to her personality. For her, time had move very fast, like when she said, â€Å"how early the figs have ripened this year!† This was because she was waiting for nature to complete its natural course of action. Hence, we see that

Saturday, January 25, 2020

The History Of Cadbury Chocolates Marketing Essay

The History Of Cadbury Chocolates Marketing Essay Cadbury chocolate development is not very well in a few years before. There was international acquisition between Kraft, Mars, Nestle and Cadbury. As a result, Kraft won the acquisition which is successful to have ownership of Cadbury. In recent years, Cadbury promotes Daily Milk chocolate with using Youtube movie such as Cadbury Eyebrows. When this movie uploads to Youtube, it spreads faster in the world. The most special is background music. When everyone listen the music in everywhere, they must link up to Cadbury chocolate. Therefore, most of people pay more attention on Cadbury this brand name and their products. . In the current market, there will be used SWOT to analyze as below: Strength: The famous brand name in the world including Hong Kong. The brand has almost 200 years history. In 2007, Cadbury promote new 10 products which are focus on healthy and high class. In 2009, the Eyebrows movie has changed the Cadbury traditional styles to become trendy. Weakness: Cadbury did not launch chocolate premium in special festivals which are Valentines Day, Halloween ,Christmas and so on in recent years. Opportunities: Cadbury can enlarge their market share in Hong Kong. They can open a specialty shop for selling chocolate products such as chocolate snacks, chocolate drinks, and chocolate cakes. They can do more promotion like coupons, trial products for customers. Also, they can make a cross over with Oreo chocolate cookies. Its can enhance the brand awareness. Threat: Cadbury chocolate was discovered some products have salmonella and melamine in 2006 and 2008. It is enormous impact of the brand. Customers lost the confidence of Cadbury chocolates. Also, they have many competitors such as Kinder, Toblerone, Ferrero Rocher and the other chocolate products. 1a.Competitive analysis In Hong Kong, the main competitor of Cadbury is Mars, Incorporated. They have famous products in Hong Kong such as MMs, Dove, Mars and Maltesers. Besides, they have five principles in their mission which are Quality, Responsibility, Mutuality, Efficiency and Freedom. They are using these five principles to give the best to customers and fulfill their needs. It can keep the good relationship with customers. Moreover, there are using lots of promotion to their chocolate products. For example, advertising on TV, magazines and posters. Also, internet like Facebook and Youtube must be the main channels for selling products. Furthermore, Mars, Incorporated has lots of product lines with good reputation. Different types of product can match different types of customers. It will be the strength of the brand to attract different customers. Also, the company would like to use cartoon to be celebrity endorsement to attract children to buy chocolate such as MM chocolate product use cartoon characters to promote. It is very successful. In the weakness, the brand awareness is not higher. Because of too many product lines in the brand, so most of customers only know the line of the brand. They dont know the head of the brand is Mars, Incorporated. 2.Cadburys Marketing Strategy Cadbury is using marketing mix as their marketing strategy. Marketing mix can control four tactical marketing tools which are product, price, place and promotion in order to produce the response it wants in the target market. Cadbury can do everything to influence the demand of those chocolate products. Cadbury offers different flavor of chocolate to the children and their parents, for example milk chocolate, dark chocolate, fruit and nut chocolate and whole nut chocolate. They are provided with high quality as Cadbury launched the Cadbury Cocoa Partnership, developing cocoa farms in Ghana, India, Indonesia and the Caribbean. These places are suitable for the cultivation of cocoa beans, and therefore Cadbury can control the quality of cocoa beans to produce chocolate products. There are different package of the chocolate products such as boxes, bags and bars. So that customers have many choices on choosing the type of packaging and flavors, and all the products are sold under Cadburys brand name with purple packages. Besides, Cadbury use cost-based pricing to set the chocolate products. They set the price based on the costs for producing, distributing, and selling the products plus a fair rate of return for its effort and risk. Sometimes, they will offer some discounts to reward customers for certain responses. The forms of discounts include cash discount and quantity discount. They would like to lower price of the chocolate products or buy large volumes with price reduction to buyers. Such discounts provide an incentive to the consumers to buy more. About the promotion mix they use are advertising on TV and magazines, sales promotion and public relations. Cadbury can promote their products through these channels, bringing the message share the joy today to the potential customers, communicate customer value and build a loyalty relationship with them. In the London 2012, Cadbury is one of the sponsors in this event, creating the sports and stripes event to bring the excitement of London 2012. Also, Cadbury created a athlete team that can be used across the business to motivate and inspire. Cadbury chocolate products sell in the convenience store like 7-Eleven, Circle K, Vingo and supermarket. These places are the consumers most likely to shop. Cadbury is using intensive distribution strategy, stocking the chocolate products in many outlets. As a result, these chocolate are available in everywhere when consumers want them so as to provide brand exposure and consumer convenience. 3.Branding Strategy Cadbury is using line extension strategy to apply the products it sells. Cadbury is likely to introduce the additional items in a given product category under Cadburys brand name, such as new flavor( milk, dark chocolate, fruit nut, caramel, truffles), forms, colors(purple), ingredients( vegetarian, nut-absent, Gluten-absent) or package sizes ( bags, bars, boxes, tins). Line extension brings more benefits for the firms and consumers. For the Cadbury, they might introduce new chocolate in a lower cost and lower risk way. Also they might want to meet consumer desire for variety, use excess capacity or simply to command more shelf space from resellers, giving more choice to consumers. On the others, there might be self-cannibalization and consumer confusion if the added chocolates have no differentiations from customers perspective. 4.Product marketing 4a.Point-of-purchase Cadbury chocolates are selling in the supermarkets and convenience stores. There are many types of Cadbury products. Locations are large and rent is lower. Some stores are located near residential areas. 4b.Product Life-Cycle Stage Cadbury chocolates are in the maturity stage. They have brand loyalty because of the long history of the brand. However, some products are launched a long time. It will go to decline stage. Therefore, it needs to do more sales promotion and personal selling to retain customers. 4c.Product Uniqueness Cadbury chocolate products have point-of-different. Their unique point is Cadbury chocolates using Green packaging and Fair-trade. About green packaging, they are using packaging design and waste strategy. They have environment concern such as using paper, board and cellulose film materials to make their product package. It can achieve substantial development. Also, Cadbury Dairy Milk has announced the investment plans for its first Fair-trade social premium to cocoa farmers in Ghana. The packaging also has the fair trade label to show that producers have better living condition and consumers can use lower price to get the products. It is good for both parties in the business. 5.Promotional Mix Promotional mix refers the basic tools used to accomplish an organizations communication objectives. The promotional mix has included six elements: advertising, direct market, internet marketing, sales promotion, public relations and personal selling. Each element as an integrated marketing communications tool that plays a distinctive role in an IMC program. Advertising refers any pay form of nonpersonal communication about the organization, product, service, or idea by an identified sponsor. The nonpersonal component means that advertising involves mass media such as TV, poster, magazine that can transmit a message to large groups of individuals at the same time. Direct marketing refers organizations communicate directly with target customers to generate a response, it involves different activities such as direct selling, database management and direct response advertising through direct mail, the internet and broadcast. Internet Marketing refers the interative media allow for a back-and-forth flow of information whereby users can participate in and modify the form and content of the information they receive in real time. The new media allow users receive and alter information and images, respond to questions and make purchases. For the internet, the interactive media include interactive television and mobile phone. Sales promotion refers marketing activities that provide extra value or incentives to the sales force, the distributors, or the ultimate consumer and can stimulate immediate sales. Public relations refers the management function which evaluates public attitudes, identifies the policies and procures of an individual or organization with the public interest, and executes an action to earn public understanding and acceptance, it is aims to establish and maintain a positive image of the company for the publics. Personal selling refers a form of person to person communication in which a seller attempts to assist prospective buyers to purchase the companys product or service or to act on an ideas. Cadbury used advertising, Sales promotions, Public relations and internet marketing to promote their companys product. For the advertising, Cadbury has poster in MTR and in store display at different supermarkets. The advantage of advertising is low promotional cost for the company, the interesting and beautiful poster or the in store display can attract customers attention. Also, the poster can let people watch a long time to know more the products details. The disadvantage of the advertising is it only can deliver a brief message about the product, it may only have a short term memory in customers mind. Moreover, the poster usually needs a larger place. Sometimes, it is difficult to find a suitable place for the companys poster and the poster is easily to be impaired by the human destruction or the weather condition. For the sales promotion, Cadbury has promoted the coupons and sweepstakes for the customer. For example, if the customers buy at least three products, it will have discount to buy the product. Also, Cadbury would holds some sweepstakes with other companies for the customers, the award will be concert tickets or some special drinks provide by other companies. The advantage of sales promotion is it can appeals price sensitive to consumers and offer discounts without retailer cooperation. Also, the promotional activities will easily attract the customers buy more products and it may motivate non target group customers try to taste the product and encourage customers buy the product again. The disadvantage of sales promotion is the cost will increase and low redemption rates. It often used by loyal consumers who would purchase anyway and hard to tell how many consumers will use them and when. Consumers only focus on sweepstakes, not brand. Sometimes, it may misredemption and fraud such as customer redemption for a product or size not specified on the coupon. For the public relations, Cadbury has a sponsorship with the Olympic 2012 in London. The advantage of public relations is it can enhance the companys brand awareness for the customers, It will increase the brand visibility. The disadvantage of public relations is it cannot deliver the products message to customers and the cost of sponsored usually be high. For the internet marketing, Cadbury has Facebook fans pages and Apps in the smartphone play store to provide the latest product information to the customers. The advertising of the internet is target marketing and information access. Target marketing means the Web is the ability to target very specific groups. Information access means the customers can find the products information in the website. The advantage of internet is two way forms of communication. Also, it offers the capability to more closely and precisely measure the effects of advertising and other types of promotion. The disadvantage of internet is customers may lack of motivate to find the advertisement to know the details of product. 6.Media Mix Media mix refers a wide variety of media and media vehicles are available to advertisers. The characteristics of the product or service, the size of the budget, and individual preference are some factors to determine what combination of media will be used. According to different promotional situation, the companies will use different promotional strategy such as TV, coupons and internet. TV is the most effective medium, coupons can stimulate customers to buy the products, Internet can help customers to find the in-depth information. Cadbury has some advertisements on TV. The advantages of TV are creativity and impact, coverage and cost effectiveness, captivity and attention, and selectivity and flexibility. For the creativity and impact, TV has provided a platform for presenting the advertising message. The sight and sound are creative and it can convey the brands image to develop the entertaining appeals that help make a dull product appear interesting. For the coverage and cost effectiveness, the advertising of TV make it possible to reach large audiences, the companies with widespread distribution and availability of their products use TV to deliver their messages at a low cost, it is very cost efficiently. For the captivity and attention, even to increase in viewing options and the automatic devices have made it easier for TV viewers to avoid commercial messages. However, the remaining viewers are devoted some attention on the advertisings messages that means the TV advertising have an effect on consumers mi nd through the repetition and slogans. For the selectivity and flexibility, with the growth of cable TV, the advertiser can refine their coverage further by appealing to groups with specific interests such as sports, news or music. The advertisers can adjust the media strategies of different geographic markets through local advertising in specific market areas and the advertising can run repeatedly of special occasions. The disadvantage of TV is high cost of buying airtime and producing a quality commercial. The geographic selectivity is a problem for local advertisers, TV still cannot offers as much audience selectivity as magazines or direct email for reaching precise segments of the market. The advertising of TV usually leave nothing tangible for the viewer to consider because the time of advertising become shorter and shorter. Moreover, the audience usually did not watch TV in advertising time, they may leave the room to go to the bathroom or get something to drink or eat. Sometimes, the audience may change TV channels to avoid the advertising. 7.Recommendation For the personal selling, when the Cadbury launch new product, they can recruit some short-term promoters to promote the new product. Also, the company can launch more promote events such as free tasting, It can attract the new customers. For the public relation, Cadbury can create more sponsorship with other sports competition and charity to increase the companys image and visibility. Also, the company can have celebrities endorsement, the company can use cartoon characters, famous stars to attract target customers. For example, Johnny Depp, he is a famous film called Charlie and the Chocolate Factory, the theme of this movie is perfect match with Cadburys product. 8.Conclusion After doing the project, we discovered the products in Hong Kong are different from United Kingdom. Compared with Hong Kong, Cadbury is offer more products in UK. There are many types of chocolate products with different package in UK, for example truffles, hazelnut, peanut, toffee popcorn, Oreo chocolate and chocolate drinks. The packages are tins, boxes and bags. However, Hong Kong without these products/ Besides, the Cadburys products in Hong Kong are lack of creative packaging. They will not put more effort on designing the package during Halloween, Christmas, Chinese New Year and Easter. Thus, it cannot attract customers for buying and have no incentive on it. Moreover, Cadbury lack of direct marketing to communicate with consumers although they have advertising on TV, magazines and poster. As a result, there are some improvements. Firstly, Cadbury can introduce more products in a new product line by using brand extension. They can launch a new product or modified products in a new category under Cadburys brand name like chocolate drinks or chocolate ice-cream. From the customer perspective, they will be faster acceptance because Cadbury has long history and well-known in making chocolate. Also they can increase brand usage rate, increasing the frequency with Cadbury the consumer is consumed and making it easier to use and reduce the disincentives for use like sugar-free chocolate. Therefore, it can attract more customers to aware and buy it as the product is innovative and creative. In addition, Cadbury can operate a retail shop to sell their own products, decorating the store as a fairy tale and offering chocolate cake and chocolate drinks. So that customers can enjoy the use of these services and enhancing the brand awareness. Furthermore, Cadbury can be more concentrated on Hong Kong markets since Hong Kong market as the strategic point to enter China market, to be easier to enter China market in the future. Finally, promotion is rather important for Cadbury building its recognition. Since Cadbury can use promotional tools to persuasively communicate consumer value and building relationship with them. They cannot only have advertising on broadcast media and magazines. They can also have point-of-purchase advertising, display the chocolate products in the store shelf, thus reaching more customers and they can be aware of it. Outdoor advertising is also suitable. Signs on buses or MTR can be draw customers attention. Cadbury is the largest chocolate company in the world. We think that Cadbury do not only concentrate on the Americas markets since Asian and European markets are valuable to develop.

Friday, January 17, 2020

Soft Skills For Success

Author information GRK Murty, a postgraduate in Agricultural sciences with CAIIB, DM and PG Diploma in Personnel Management and Industrial Relations, is currently working for The ICFAI University, as Associate Dean. Earlier, he worked at AP Agricultural University, Hyderabad for six years and later with Bank of India for 27 years. He had a stint at Bank of India Management Development Institute, Mumbai as a faculty member and Vice- Principal. He took voluntary retirement as Asst. General Manager in the year 2000.He has published around 45 papers in Science, Banking, Management and Insurance journals. He has also presented papers on Banking and Insurance at National and International seminars. He has published 100 articles in finance and HR magazines. He has to his credit two edited books: Forex Markets: Exchange Rate Dynamics; and Derivatives Markets – Vol 1. He is the Consulting Editor for the ICFAI Journal of Bank Management. The Book There is a popular belief that in todayà ¢â‚¬â„¢s fast changing and challenging business environment, ‘soft skills’ are more critical for success than hard skills.This is a misconception. The reality is that it has always been that way! Nobody in history ever succeeded in delivering a great executive and business performance consistently through hard skills alone. General and widespread awareness of the tremendous importance of soft skills in management is, of course, a more recent phenomenon. As the world has become more and more competitive in recent decades, organizations are finding that under-productivity and incompetence of their personnel are becoming less and less affordable.And when the factors determining employee effectiveness are analyzed, many organizations find glaring inadequacies in soft skills, undermining the effectiveness of their smartest, hardest working and most knowledgeable employees/executives. The managers concerned would not have been recruited in the first place for their soft skill s; at the recruitment stage, their domain knowledge alone would have been comprehensively tested and retested. Nor would they have received any particularly meaningful training subsequently in soft skills improvement, because until recently, soft skills seldom received the attention they deserved.Most organizations worked on the premise that soft skills are inherited skills and they cannot be acquired. At best, they can only be cultivated, honed or fine-tuned along the way in a managerial or executive career through observation and experience. In the actual experience of many organizations, such hopes seem to have been significantly belied, inevitably warranting resort, in recent decades, to a more professional approach for the enrichment of this critically important managerial input within the organization.The imperatives of competitiveness pushed organizations to give increased attention to the soft skills of their people, which seemed to really script the success of organizations better than mere hard skills. The problem has been extensively discussed and researched upon, resulting in the emergence of a whole lot of literature on the subject in the last couple of decades. A lot of work has been done on the assessment of soft skills and on the various measures for improvements in the levels of such skills across the cadres in many progressive organizations.Soft Skills for Success by GRK Murty, discusses the whole gamut of soft skills in a lucid, persuasive and self-explanatory fashion, between the covers of a well-written, 200-page volume. The treatment is intended for the lay reader and is quite free from jargon. Even so, the book is comprehensive without being pedantic. By drawing generously upon the views, ideas and thoughts of a wide spectrum of management experts, academics and business magnates and matching them with the traditional wisdom of the prescriptions of oriental and occidental scriptures and classics, the book invests itself with credibility and authority.The author organizes the book in four sections. The first section titled â€Å"Know Thyself† introduces the reader to a definition and description of soft skills. The second section focuses on role, role perception and the management of role-conflicts in the work situation. It has a chapter exclusively dedicated to the discussion of creativity in the workplace. The third section on â€Å"Communication and Personality Differentiation† offers cogent and well argued essays on communication skills, listening skills and negotiating skills, in separate chapters.The fourth and final section is dedicated to interpersonal skills. The six interesting chapters in this section deal with issues like assertiveness, handling of interpersonal conflicts, counseling, leadership, mentoring, etc. Criticism The author provides a systematic and uncomplicated treatment of the various topics taken up for coverage. The book is compact without being dense, and takes the reader thr ough a guided tour of the soft skills domain.It is an interesting and informative excursion. Given the importance of the subject matter of the book to the aspirants in the employment market as also to those already pursuing careers in management (adequately equipped with appropriate hard skills for jobs but looking out for reinforcement of soft skills), and given the orderly and stimulating manner in which the subject has been presented, it can fairly and safely be predicted that the book would see several reprints in the years to come.Conclusion Soft Skills are intangible, hard to define but that’s what makes us a whole human being, a social individual. Successful people are always found to be not just professional but they also have these ‘PLUS’ qualities – ‘soft skills’ – that others do not posses

Thursday, January 9, 2020

Drug Abuse And Drug Addiction - 1257 Words

Drugs had been existing since the early 15th century and society has confronted drug abuse and addiction ever since. In the modern world, drug abuse has become a problem for many individuals do to traumatic experiences, mental disorders, peer pressure and personal problems. For every addiction there is always a solution, professional assistance can help a drug addict get control of his/her life once again. Drug rehabilitation programs can be essential for drug addicts only if the victims are committed to ending the psychological and physical dependence that drugs bring throughout time of usage. Drug abuse is a worldwide issue that could affect any individual without out the importance of economic-social status and ethnicity. Specifically, in the United States of America about 21 million individuals abuse drugs every year, according to the 2012 National Survey Drug Use. The most common drugs that are being abused throughout the years have been prescription drugs such as opioid, stimulants, painkillers and depressants. Drug addiction could have many causes such as a family addiction history, rough childhood experiences and mental health issues. Addiction could be difficult for the family members to cope with, since social, psychological, emotional and physical effects could be presented; leading to strain relationships for the addict and the significant other. Family members begin to lose trust on the addict, thinking negatively and expecting the worse on everyShow MoreRelatedDrug Addiction : Drugs And Drug Abuse Essay1615 Words   |  7 Pages this drug is extremely addict ive and has been illegal in the United States for many years. Although many individuals seem to discover a way to obtain this very lethal drug. 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Approximately 200 million people abusing drugs, most of them are addicted in the world. This number isRead MorePaper Drug Abuse Drug Addiction1403 Words   |  6 PagesKeisha Ellis Drug Abuse Drug Addiction SOC 203 Social Problems Instructor Ely May 11, 2015 Numerous individuals do not comprehend why individuals get to be dependent on drugs or how drugs can change the mind to cultivate enthusiastic drug abuse. They erroneously view drug misuse and dependence as entirely a social issue and may describe the individuals who take drugs as ethically powerless (Alving, Matyas, Torres, Jalah, Beck, 2014). One extremely regular belief is that drugs abusersRead MoreDrug Abuse And Addiction1261 Words   |  6 PagesDrug Abuse and Addiction Individuals are well on the way to begin drug abuse including alcohol, tobacco, marijuana and many more drugs which are illegal. It has been seen that most affected category falls under the effect of drug abuse is adolescence and young adulthood. The percentage of senior students during their high school, who will have tried alcohol is 70 percent in the ratio and 40 percent of them start smoking and nearly 20 percent of them start taking prescription drugs. (National InstituteRead MoreDrug Abuse And The Consequences Of Drug Addiction1593 Words   |  7 PagesDrug addiction has become prevalent in our societies today such as the use of heroin. Using Marc, Lewis (2011) text â€Å"Memoirs of an Addicted Brain: A Neuroscientist Examines his Former Life on Drugs† this paper focuses on drug abuse, heroin, and the consequences that the users face as they battle their addiction and related problems. In the text, chapter 8 provides a significant background and overview of Heroin as a drug, hence major section of this paper will rely on facts provided within this chapterRead MoreAddiction : Drug Abuse, Tolerance, And Addiction2246 Words   |  9 PagesAddiction is a worldwide disease that is not discriminatory against whom it affects. People take drugs because they want to change something in their lives; â€Å"They thinks drugs are a solution. But eventually, drugs become the problem† (â€Å"Truth About Drug Addiction†). This leads people to wonder, What is addiction? Are there treatments for addiction? There are four common steps on the pathway to addiction: drug abuse, tolerance, dependence, and last but not least addiction. (Advert: Substance AbuseRead MoreDrug Addiction And Substance Abuse1808 Words   |  8 Pageshas taken over their life? Addiction includes biological, psychological, and behavioral factors. It is very dangerous emotionally, psychologically, and physically. Drug addiction or substance abuse is an ongoing uncontrollable nee d to use drugs, despite the harmful or negative consequences it causes. The person depends on drugs to keep functioning normally as the natural chemical balance of the brain is altered. No matter the reason a person starts abusing drugs, either for excitement, escape